Who We
Are?
We are PHOMI HOLDING, forerunner of eco-environmental material science. Founded in 2008, focusing on the research, development and production of econiclay based materials, committed to providing carbon-neutral material solutions to the world.
Mission, Values
& Vision
Our Mission
We use modern technologies of the digital age, combine them with the knowledge of traditional handcraftship to create sustainable, ecofriendly and inspiring materials for the humans in the centerpiece of our minds.
Our Values
As a technical enabler, we give our material solutions and knowledge to partners to spread it worldwide. How to benefit the entire world with increasing application possibilities of econiclay products, is the responsibility we assume for society and human future.
Our Vision
With our advantages in material science and technology, we aspire to shape a sustainable world together with more partners. We are going to develop and deliver the best materials, from econic clay for building to semiconductor electronics for information.
We enlighten your heart
- We transform solid waste into eternal resources
- We produce covering materials for power generation, lighting, and displays
- We illuminate roads and architectures
eCovering Series
econiclay Stone
Replace high-energy-consuming, non-renewable, ecologically destructive natural stone used for both interior and exterior of building walls. Lightweight at 4 kg/m² versus natural stone at 70 kg/m².
econiclay Wood / Weaving
Replace plastic wood, natural wood, and weaving used for both interior and exterior building walls. Natural textures with superior durability and UV resistance.
econiclay Brick
Replaces high-temperature sintered, high-energy-consumption and high-emission clay bricks for both interior and exterior building walls. Class A fire rating.
econiclay Sidewalk Slates & Planks
Replaces stone or wood obtained through environmental destruction to pave sidewalks and pedestrian pathways. Flexible structures provide comfortable touch and reduce slipping hazards.
econiclay Precast Driveway
Replace high-energy-consumption and high-emission cement and asphalt. Based on flexible structures, offers high driving comfort with low noise level and good slip resistance.
econiclay Curb Stone
Replace high-energy-consuming products such as natural stone curbs and cement curbs. Sustainable alternative with superior performance characteristics.
econiclay products comply with "cradle to cradle" advanced material certification standards
PHOMI's econiclay products are certified under the rigorous Cradle to Cradle Products Program, meeting the highest standards across five key categories. This certification confirms our commitment to creating materials that are safe, circular, and responsibly made.
The carbon emission of 1 m² of eCovering is only 1.02 kg COâ‚‚e — 95.4% less than ceramics and 98.63% less than natural stone. Certified by Bureau Veritas under ISO 14067:2018.
Material Health
Uses natural inorganic materials — soil, stone waste, and non-metallic tailings. No harmful residues or emissions. Specialized surfactants create a multi-layered protective network structure.
Product Circularity
Easy to recycle after use. Does not break down into harmful substances. Mixing with other materials creates durable, flexible products, reducing the need for plastic and extending lifespans.
Clean Air & Climate Protection
Plant uses self-generated green electricity and steam. Produces at low temperatures. Entire production process releases no smoke, harmful gases, or wastewater. Inorganic — no harmful gas emissions during use or recycling.
Water & Soil Stewardship
Production conserves water by utilizing steam, efficiently transformed into production water during condensation. Zero wastewater generated. Non-vitrified inorganic material — no detrimental soil impact after lifecycle.
Social Fairness
Minimizes waste, noise, and release of harmful substances. Low-temperature manufacturing and green energy reduces environmental pollution. Class A fire rating enhances community safety and social equity.
The full life cycle of econiclay products
Zero Carbon Footprint for Raw Materials
The basic raw materials are based on inorganic solid waste such as urban construction waste, soil, stone factory and ceramic factory scraps, and non-metallic tailings. Zero carbon footprint at source.
Green Production Process
Molding process with green electricity and heat cogeneration. Low-temperature manufacturing eliminates wastewater and gaseous emissions. Self-generated energy on-site.
Transportation Efficiency
eCovering at 4 kg/m² versus natural stone at 70 kg/m². Reducing 94% of energy consumption during transportation — a massive carbon saving per shipment.
Endless Recycling
When dismantled, eCovering spontaneously develops into small pieces and returns to nature without detrimentally affecting the soil. Plant roots can easily enter the debris and grow. The material has a self-respiratory function and maintains a specific water absorption rate.
eCoverings certified by international authoritative organisations
PHOMI's econiclay products carry internationally recognised certifications including Global GreenTag EPD, U.S. UL Green Guard, EU Fireproof Material CE, Singapore Green Label, and the ISO 14067 carbon footprint verification — among the most rigorous material certifications in the world.
Advantages of eCoverings
Aging Resistance
Built on an active inorganic-organic hybrid structure, eCoverings exhibit exceptional resistance to UV-induced aging. Compared to plastic or leather materials, they enjoy a considerably extended lifespan, reducing the need for frequent replacements.
Innovation & Adaptability
The innovative econiclay materials, with their active inorganic-organic hybrid structure, create versatile products to meet application needs across sectors including construction, furniture, automotive, and luggage. Ideal alternatives to ceramics, stone, wood, and plastics.
Class A Fire Rating
Due to its inorganic nature, eCoverings achieves a Class A fire rating, making it a more competitive choice in public spaces compared to flammable plastics or textile materials, offering higher safety levels for communities.
Sustainability
Does not rely on specific mineral resources or petroleum. Low-temperature manufacturing eliminates energy consumption and wastewater. Can be recycled and regenerated, significantly reducing negative environmental impact throughout the full product lifecycle.
eBIPV — the future of Building-Integrated Photovoltaics
The world's first photovoltaic with customised covering and natural texture. eBIPV is invented and presented by Phomi — derived from eCoverings, fused with optoelectronic technology.
It addresses the pain points of the existing photovoltaic market and promotes energy self-sufficiency in all types of buildings. Spanning all categories of eCoverings: stone, wood, brick, weaving.
eBIPV Specifications at a Glance
Maximum Power 126.91 W · Module Efficiency 17.63% · Weight 6.4 kg · Dimensions 1200×600×30 mm · Fire Rating A · No glass · Aluminium honeycomb composite panel backing · IP68 junction box · TUV and UL certified
eDisplay — smart city surfaces
The world's first display with customised covering and natural texture. eDisplay is invented and presented by Phomi — integrating photoelectric display technology with building materials to explore the infinite possibilities of smart cities.
Derived from eCoverings and fused with optoelectronic technology, eDisplay turns any architectural surface into a high-resolution display while maintaining the natural aesthetic of stone, wood, or brick.
Outdoor specifications: P10.0 pitch, 6,000 nit brightness (after calibration), 7,000:1 contrast ratio, IP65/IP65 rated. Indoor specifications: P0.78 pitch, 25,000:1 contrast ratio, 3,840×2,160 resolution.
econiclay — cutting edge technology for solid waste treatment
econiclay is a groundbreaking inorganic powder activation technology that harnesses the power of inorganic solid waste — including soil, stone remnants, and non-metallic tailings — as its core raw materials.
These inorganic substances are meticulously gathered, sorted, and finely crushed, transforming them into micro-scale powders. Through specialised surface-active agents at low temperatures, these particles are modified, enveloping each one with active components, resulting in a multi-layered network structure — ultimately yielding the active inorganic powder known as econiclay.
With thermoplasticity, Class A fire resistance, and flexibility, econiclay products can replace plastic parts, cement, and stone products across construction, automobiles, home appliances, and furniture.
A glance at the Phomi factory
Winner of multiple world-class & national-level invention awards
Independent Intellectual Properties
More than 70% of PHOMI's worldwide IP portfolio consists of invention patents, reflecting deep technical ownership in econiclay and related covering technologies.
International Patents & Copyrights
PHOMI has received multiple invention Gold Awards, including recognitions from China (2012), Paris (2013), Hong Kong (2019), and Paris (2024). Winner of world-class and national-level invention awards.
Leading creator of industry standards across the globe
PHOMI serves as deputy leader of the EU Ecological Environmental Materials Product Standardisation Panel, and is the leading creator of industry standards in China, Malaysia, Indonesia, India, Saudi Arabia, the United Arab Emirates, and other countries.
Selected as the Industrialisation Enterprise of National Strategic Emerging Industry Project. Elected to China Torch Program by the Ministry of Science and Technology. Parent company of two national high-tech enterprises.
- National MCM Standard — China (drafting member)
- Industry standards and application regulations — Malaysia
- Industry standards and application regulations — Indonesia
- Industry standards and application regulations — India
- Industry standards and application regulations — Saudi Arabia
- Industry standards and application regulations — UAE
- EU Ecological Environmental Materials Product Standardisation Panel — Deputy Leader
- National Informatisation Model Enterprise — China
One-stop solution for
zero-carbon building materials
One-Stop Solution for Exterior Decoration
Self-Owned BrandLeverage unique technology and full category coverage to reduce overall project costs by >20%, empower smart buildings, and decrease carbon emissions. Full coverage of exterior and interior applications.
- Public buildings — stations, airports, museums, schools, hospitals
- Industrial & commercial buildings
- Residential buildings & curtain wall companies
- Prefabricated buildings, theme parks, shopping malls
- Develop exclusive agents & distributors in various countries
- Build overseas warehouses and 3D printing factories
One-Stop Solution for Interior Decoration
PHOMI Brand / Co-BrandingLeveraging Phomi's industry-leading technology and supply chain advantages, collaborating offline with tile brand manufacturers and online with e-commerce platforms to jointly create a product and marketing system for econiclay products in the consumer market.
- Commercial store designers and owners
- Home designers and homeowners
- Supermarket chains for building materials
- Develop regional general agents and distributors
- Direct sales to projects
Joint Factory Model
Joint Venture BrandThe focus is on cooperating with the renewable energy and ecological environment departments of Belt and Road countries, jointly establishing factories on-site with national-owned enterprises. Both parties invest, with Phomi holding the controlling shares of equities.
- econiclay factories & sheet/plate/block raw material factories
- eBIPV & eDisplay component factories
- 3D printing factories
- Realise full industry chain localisation
- From solid waste treatment to finished products to local sales